QuikWater Direct-Contact Water Heating Systems
Objective: Reintroduce the QuikWater brand by leveraging its superiority as the Hot, Clean, Green choice for pure, potable hot water on demand.
Overview: QuikWater's direct-contact water heating systems have enjoyed acceptance by some of the largest, most recognized names in commercial industries – from the world's largest soft drink and food manufacturers, to poultry processing, concrete production, commercial laundries, glass, textiles and more. But with a dated look on its company literature and website, QuikWater was missing out on an opportunity to leverage its Hot, Clean, Green strengths over competitor boiler systems. As more and more industrial and commercial operations look to "clean up and green up" their processes, QuikWater was in a remarkable position to help these businesses transform their operations with meaningful innovation – the kind that creates long-term value while conserving energy and protecting the environment.
Comm-Arts was tasked with transforming the look and high-level messaging of QuikWater to reinforce its product advantages over traditional boilers as the Hot, Clean, Green choice in direct-contact water heating systems. We wrote, designed and produced the company's new website, all product literature, a corporate brochure, tradeshow booths, case studies, and technical sheets that explain how QuikWater's proprietary "clean burn" technology works better, cleaner and more environmentally friendly than any other system of its kind. The tone and tenor we chose to communicate with customers also reflect this company's personal, hands-on approach to service and support.