Oklahoma Heart Hospital
Objective: Transform the image of the hospital's annual electrophysiology symposium from the usual medical conference to a can’t-miss event.
Overview: As the state's largest dedicated heart hospital, Oklahoma Heart Institute hosts a spring symposium for cardiologists and other heart specialists across the nation. While attendance by physicians had been acceptable in the past, Oklahoma Heart looked to dramatically increase its audience by creating a day-long event that included guest speakers, a barbeque buffet, and live musical entertainment.
Comm-Arts was first tasked with developing a concept that would achieve the hospital's goals of attracting more physicians outside of the state. Once the concept of Rhythm and News was developed, we designed an edgy logo that reflected a more contemporary, less stuffy, approach to the usual physician conference. Components of the campaign included a Save-the-Date card, a brochure that reads like a CD fold-out, a 12 ft.-wide stage banner, and tattoo stickers with the Rhythm and News logo for all attendees. Attendance results shattered those of the last five years and included physicians from as far away as Nebraska.